We tailor our marketing solutions to the needs of each client.   To profile your customers--as well as your prospects and competitors--we work with the nation's leading lifestyle-based segmentation system:   PRIZM, developed by Claritas, Inc.   To better understand their media preferences and leisure activities, we tap the survey powerhouses like Simmons Market Research Bureau and Mediamark Research Inc.   And to execute a direct-marketing program or analyze a nationwide rebate offer, we work with the nation's premier list and mail house vendors.   Our information-packed deliverables feature in-depth industry profiles, detailed market maps, the latest customer statistics--all designed to help you target your brand to your best consumer segments.  

But it's what we do with the statistical data that sets WEISS MICROMARKETING GROUP apart. We bring hard data and thorough analysis to life in must-read reports that offer concrete recommendations and inventive applications.   Our writers and designers then bring these recommendations to life with creative and effective advertising campaigns--delivered on time and within your budget.   And we'll work with your staff to make sure the job is only done when you're satisfied.

WEISS MICROMARKETING GROUP: Lifestyle Marketing That Means Business.

SERVICES

WEISS MICROMARKETING GROUP provides a variety of marketing services:

• Customer Profiling
• Lifestyle    Segmentation
   Research
• Strategic Planning
• Brand Equity
   Management
• Media Planning
• Direct Marketing    Programs
• Competitive
   Analysis
• Merchandising
• Trade Area Analysis
• Database    Management
• List Research &    Brokering
• Site Location
    Planning
• Advertising and
   Public Relations
• Surveying and
   Focus Groups
• Ethnographic
   Research
• Custom Research